How forging ahead with Net Zero could make Britain money

Abstract:

The shift from fossil fuels to clean energy technologies such as solar, wind, batteries, electrolyzers, and electric vehicles is a technology revolution. And just as with other historic technology transitions–railroads, computers, mobile phones–the shift is not linear. The growth of new technologies follows what is called an S-Curve. When a technology is new, it grows exponentially, but its share is tiny, so in absolute terms its growth looks almost flat. As exponential growth continues, however, its share suddenly becomes large, making its absolute growth large too, until the market eventually becomes saturated and growth starts to flatten. The result is an S-shaped adoption curve.